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Waiting for Your Cat to Bark: Persuading Customers When They Don't Respond to Traditional Marketing

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Waiting for Your Cat to Bark: Persuading Customers When They Don't Respond to Traditional Marketing

Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has created an unprecedented opportunity for businesses to redefine how they communicate with customers. Waiting for Your Cat to Bark? provides businesses with a proven context for retooling marketers in a rewired market. Hardcover.
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