The heart was there, the vision was set, the motives were genuine . . . but no one showed up. The book will help youth workers program to an audience that they're not used to reaching. Programming an outreach event is much more than booking a band and a speaker. Unfortunately, most people don't know that-and the students they wanted to reach aren't making it there . . . they don't show up.
Youth workers are only learning how to program outreach events by "trial and error." Instead, they need a resource to not only teach them the basics in programming outreach events, but also give them tools and examples that actually work. This book will help them understand the mindset of this outreach crowd, and give them the tools to plan effective outreach programs.
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