Looking for Answers about B & H Publishing Group Recreation and Sports Ministry: Impacting Postmodern Culture?

How open is our culture to recreation and sports? The popular culture today is saturated with recreation and sports. The Olympics, Super Bowl, World Series, X-Games, Iron Man events, the Final Four in college basketball, and the playoff series in professional basketball capture the imaginations of millions of people in America each time they are held. The questions are, according to general editor John Garner, where is the church and how is the church using these tools to reach people, and will the church see the opportunity to use recreation and sports as ministry tools? The fact is, most churches are not reaching the postmodern culture and are being ignored by an increasingly non-Christian American culture because people see no relevance to their lives. What they do see relevance in is re-creative leisure; they pursue it at break-neck speed and often at great costs. Somehow the church must learn to "capture the imagination" of a world that is passing it by. If the church can capture the imaginations of people, it can get their attention, can gain access to their minds, and can reach the heart with the message of the love of God.