BAM is a mission strategy whose time has come. As global economic become increasingly interconnected, Christians in business have unanticipated opportunities to build the kingdom through strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires both the mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding Bam's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of models, Johnson works through details of both mission and market realities, with an eye to such issues as management, sustainability, and accountability. Business as Mission is a movement with enormous potential. This handbook breaks new ground in how faith and work interact and it is lived out in cross-cultural contexts, where job creation and community go hand-in-hand. Come participate in what may well be one of the most strategic mission paradigms of the 21st Century.