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Wesscott Marketing Wisdom from Winners: Insights for Everyday Living from Great Coaches and Athletes

Scoreboard aside, what does it really mean to be a winner? Who influences winners and how?

Former college football coach and ESPN analyst Mike Gottfried delves into the questions and so much more with some of today's greatest coaches and athletes and yesterday's legends. Through thoughtful insights and truths that will stick with you, the answers Coach Gottfried elicited are truly amazing.

Contributions from the following coaches and athletes: John Wooden, Mack Brown, Urban Meyer, Jim Tressel, Mark Richt, Jim Caldwell, Tom Osborne, Mike Holmgren, Bill Snyder, Frank Broyles, Pete Rose, Bobby Bowden, Archie Griffin, Gary Patterson, Frank Beamer, Bob Stoops, Brian Kelly, Jeff Tedford, Randy Edsall, Dale Brown, Gene Chizik, Joker Phillips, Gary Pinkel, Vince Dooley, Phillip Fulmer, and many more.

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